Joico Blonde Life 20 Volume (6%) Developer – 33.8 oz / 1L

Achieve bright, beautiful blondes with Joico Blonde Life 20 Volume Developer. This creamy, coconut oil–infused formula delivers reliable lift while helping keep hair soft, hydrated, and healthy during processing.

Ideal for highlights and all-over lightening, it provides up to 2 levels of lift with smooth, even results.

Perfectly paired with Blonde Life lighteners and toners, it leaves hair looking radiant, silky, and full of shine.