Joico Color Balance Purple Shampoo 10.1 oz

Joico Color Balance Purple Shampoo (10.1 oz)
A salon-quality toning shampoo crafted for blonde, silver, or highlighted hair. Its violet pigments instantly neutralize unwanted yellow and brassy tones, restoring a cool-toned, luminous finish. Enriched with SmartRelease Technology®—a liposome delivery system that continuously releases rosehip oil, arginine, and keratin—this formula strengthens and protects hair while boosting shine and managing static. Green tea extract, UV absorbers, and antioxidants further guard against fading and environmental damage. Paraben-free and PETA-certified, this shampoo delivers long-lasting tonality for up to 12 washes.