Joico Defy Damage Protective Shampoo

Joico Defy Damage Protective Shampoo

A sulfate-free, bond-strengthening daily cleanser that gently removes impurities while protecting hair from damage and preserving color. Its rich lather doesn’t strip hair, leaving strands soft, shiny, and resilient. Powered by SmartRelease® technology with rosehip oil, arginine, keratin, plus protective lipids and moringa seed oil, it strengthens weak bonds, reduces breakage, and shields against thermal, chemical, and UV stress—visible results from the very first wash. Color-treated hair looks vibrant longer, and celebrity fans like Kate Hudson praise its “soft and buttery” finish .